Shell Rotella SuperRigs Returns for 2026, Bringing Big Rigs, Big Pride and Big Energy to Bristol Motor Speedway
The 44th annual truck beauty contest will celebrate the hardworking drivers and showstopping rigs that keep North America moving, June 25 to 27
Key Announcement Highlights
- Shell Rotella SuperRigs returns for its 44th year on June 25 to 27, 2026.
- The event will take place at Bristol Motor Speedway in Bristol, Tennessee.
- Drivers from across the United States and Canada will compete for more than $25,000 in prizes.
- Twelve selected trucks will appear in the 2027 Shell Rotella SuperRigs calendar.
HOUSTON, TX, [June 2026] Shell Rotella is bringing one of trucking’s most iconic celebrations to Bristol Motor Speedway for the 44th annual Shell Rotella SuperRigs truck beauty contest, taking place Thursday, June 25 to Saturday, June 27, 2026, in Bristol, Tenn.
Known for spotlighting the pride, craftsmanship and dedication behind some of North America’s most impressive working trucks, Shell Rotella SuperRigs will once again welcome owner operators from across the United States and Canada to compete for more than $25,000 in cash and prizes. Twelve drivers will also earn the coveted opportunity to have their trucks featured in the 2027 Shell Rotella SuperRigs calendar.
2026 Theme: “Big Rigs Are the Boss” in Bristol
This year’s theme, “Big Rigs Are the Boss” in Bristol, sets the stage for a high energy weekend at one of racing’s most legendary venues. From polished chrome and custom paint to bold lighting and one-of-a-kind truck designs, SuperRigs will bring together drivers, families, fans and the local community for three days of competition, entertainment and celebration.
“Shell Rotella SuperRigs has always been about more than impressive, hard-working trucks. It is about honoring the people behind the wheel and the pride they put into every mile,” said Julie Wright, Shell Rotella Brand Manager. “We are thrilled to bring the 44th annual competition to Bristol Motor Speedway, a venue known for passion, performance and unforgettable moments, while celebrating the drivers who help keep our world moving.”
Truck Competition and Awards
Shell Rotella SuperRigs is open to actively working trucks only. Industry judges evaluate trucks based on:
- Exterior appearance
- Design
- Finish quality
- Originality
- Detail
- Workmanship
Awards will be presented in more than 10 categories, including:
- Best of Show
- Best Chrome
- Best Lights
- Additional specialty awards
The competition is free to enter and attendance is open to the public at no cost.
More Than a Competition, It Is a Celebration of Trucking
SuperRigs brings the trucking community together for a weekend that celebrates the hard work, personality and pride that define the industry. Drivers, families, fans and local attendees can enjoy an up close look at some of the best looking working rigs on the road, along with interactive activities, entertainment and community moments throughout the event.
Planned highlights include:
Truck Light Show:
The Best Lights competition will turn Bristol Motor Speedway into a glowing display of color, chrome and custom lighting as contestants compete for one of the event’s most popular honors.
Entertainment:
Attendees can enjoy a DJ set to keep the energy high throughout the evening, followed by a fireworks show on Friday night.
Family and Community Activities:
The weekend will feature a dedicated family fun area with activities for all ages, including bracelet making, coloring sheets, RC cars, sidewalk chalk, bubbles, cornhole and Plinko, along with food trucks and more.
Can’t Attend in Person? Join the Excitement Online
The Virtual People’s Choice Award will give drivers and fans another way to participate in the 2026 Shell Rotella SuperRigs celebration. Fans can vote online for their favorite rig, helping recognize one standout truck and driver with this special honor.
Voting opens at 8:00 AM CT on June 1, 2026 and ends at 5:00 PM CT on June 26, 2026. Each vote not only brings a driver closer to this prestigious award but also contributes to a noble cause: for every vote received, $10 will be donated to the St. Christopher Truckers Relief Fund, which aids truckers in need. The winner will be announced during the SuperRigs awards ceremony.
Travel to Bristol Motor Speedway
Bristol Motor Speedway is located at 151 Speedway Blvd., Bristol, TN 37620. Known as one of the most iconic venues in motorsports, the Speedway will provide a memorable backdrop for the 2026 Shell Rotella SuperRigs competition and the hardworking trucks that take center stage throughout the weekend.
2026 Shell Rotella SuperRigs Schedule
Thursday, June 25
7:00 AM – 5:00 PM Event Registration
8:00 AM – 5:00 PM Vendor/Family Area Open
8:00 AM- 5:00 PM Judging Line Open
Friday, June 26
7:00 AM – 5:00 PM Event Registration
8:00 AM – 5:00 PM Vendor/Family Area Open
8:00 AM – 5:00 PM Judging Line hours
8:00 PM – 10:00 PM Vendor/Family Area Open
8:00 PM – 10:00 PM Best Lights Judging
10:00 PM Fireworks
Saturday, June 27
7:00 AM – 10:00 AM Event Registration for pre-registrants only
8:00 AM – 12:00 PM Vendor/Family Area Open
8:00 AM – 11:30 AM Judging Line hours
2:00 PM – 3:30 PM Shell Rotella SuperRigs Awards
4:00 PM Event Closes
Additional Information
For updates on the Shell Rotella SuperRigs competition, visit www.rotella.com/superrigs.
Be sure to follow Shell Rotella on Facebook, X and Instagram for additional updates and photos from the competition. Join the conversation via social media using the hashtag #SuperRigs2026.
For People’s Choice voting, visit srregistration.com/peoples-choice.
FAQ
What is Shell Rotella SuperRigs?
Shell Rotella SuperRigs is a truck beauty competition for actively working trucks across North America.
When is the event?
The event takes place June 25 to 27, 2026.
Where is the event being held?
The event will be held at Bristol Motor Speedway in Bristol, Tennessee.
Is the event open to the public?
Yes. Public admission is free.
Can fans vote online?
Yes. Fans can vote in the Virtual People’s Choice Award competition online.
How are trucks judged?
Trucks are judged on appearance, design, originality, detail and workmanship.
