Shell Rotella® SuperRigs® Marks a Big Honkin’ Anniversary
Hardworking Truck Beauty Competition will be Celebrating its 40thAnniversary
Houston – Shell Rotella® SuperRigs® is set to mark a big honkin’ anniversary June 9th -11th at Branson Landing in Branson, Mo. (located right off of Route I-65). Truck drivers throughout North America will have the chance to enter this legendary truck beauty contest which annually celebrates the hardworking trucking community.
“We are commemorating the 40th anniversary of Shell Rotella SuperRigs, a tradition rooted in the celebration of dedicated truck drivers throughout North America,” said Annie Peter, North American Brand Manager, Shell Rotella. “Missouri is one of the leading host states for SuperRigs over its storied history; Branson Landing is a perfect location to celebrate community and the big 4-0!”
From the east coast to the west coast and more than 15 states in between, Shell Rotella SuperRigs have seen more than 2,000 total entries since its inception in 1983. As we walk down memory lane, Shell Rotella SuperRigs has seen a kaleidoscope of colors and hosted light shows that brighten entire communities. Now, in its 40th year, the trucks may look different, but the feeling of camaraderie remains the same.
This year, Shell Rotella SuperRigs has mapped out two celebratory routes; there will be both in-person and virtual components to the event for fans to take part in.
Virtual Hot Spots:
- Shell Rotella Ambassadors: Shelby, @HappinessbytheMile, Justin and Kate, @JustTruckin’ and Mike, @TheBostonTrucker will be bringing SuperRigs to life on social media throughout the three-day event! Be on the lookout for special Facebook/Instagram Live videos from the Judge’s Lane on the Shell Rotella social channels.
- Virtual Garage: Looking to get an exclusive SuperRigs experience? Be sure to keep an eye out for the link to the virtual garage, so you can learn more about the rich history of SuperRigs and be a part of the action from afar.
- People’s Choice: The People’s Choice Award will be taking place virtually, opening the competition to truck drivers across North America that are not able to make the show in person. Truck drivers were able to submit their rig for a chance to win the Virtual People’s Choice award and it is currently open for voting on your favorite! Voting for fans, family and friends opened on May 27th at 8:00 AM CST and will close on June 10th 3:00 PM CST. The winner will be announced as part of the awards ceremony at SuperRigs. To vote for the Virtual People’s Choice Award, visit https://www.mymilesmatter.com/superrigs/peopleschoice. Terms and conditions apply.
Branson Landing Activities:
- Jimmy Houston Fishing Demos: Pro-angling champion, Jimmy Houston, will be joining Shell Rotella for on-site fishing demos on Thursday, June 9th, Friday, June 10th and Saturday, June 11th! Be sure to take the bait and stop by Lake Taneycomo at Branson Landing to learn his tips and tricks to reel them in!
- Friday Night’s Big Honkin’ Celebration: When the sun goes down, the lights go on! To kick off the legendary light’s competition, starting promptly at 8:00 PM CST, Shell Rotella SuperRigs contestants are encouraged to take part in the truck parade throughout Branson Landing before returning to the South Parking Lot for the official judging of the lights. In addition, the Branson Fire Department will be joining in on the fun and allowing the community to take part in a Touch-A-Truck event where attendees can explore Engine 1. The night will be capped off with fireworks set to illuminate Branson Landing and Lake Taneycomo.
- Contestant Dinner: The SuperRigs contestant dinner is back and will be taking place at The Paddlewheel on Thursday, June 9th. The dinner is open to contestants and one guest to experience what Branson is all about!
The Shell Rotella SuperRigs competition is the premier truck beauty contest for actively working trucks. Hardworking truck owner/operators from across the United States and Canada compete annually for more than $25,000 in cash and prizes. Twelve drivers will be selected to have their trucks featured in the 2023 Shell Rotella SuperRigs calendar. There is no fee to enter a truck in SuperRigs and drivers are required to pre-register online at rotella.com/superrigs.
Trucks entered in the Shell Rotella SuperRigs truck competition will be judged by experienced industry professionals who work for major trucking publications or broadcast companies. Judges score the rigs on exterior appearance, design, detail/finish, originality and workmanship.
A schedule of events is below. Contestants will have a two-hour window to get their truck judged to limit contact, as well as follow health and safety protocols.
| Thursday, June 9th | |
| 8:00 AM – 5:00 PM CST | Judging Lane Hours |
| 10:00 AM – 12:00 PM CST | Fishing Tips and Tricks with Jimmy Houston |
| 3:00 PM – 5:00 PM CST | Fishing Tips and Tricks with Jimmy Houston |
| 5:00 PM – 7:00 PM CST | Contestant Dinner at The Paddlewheel |
| Friday, June 10th | |
| 8:00 AM – 5:00 PM CST | Judging Lane Hours |
| 10:00 AM – 12:00 PM CST | Fishing Tips and Tricks with Jimmy Houston (contestants only) |
| 3:00 PM – 5:00 PM CST | Fishing Tips and Tricks with Jimmy Houston |
| 7:00 PM CST | Parade through Branson Landing |
| 8:00 PM – 10:00 PM CST | Touch-A-Truck with Branson Fire Department |
| 8:00 PM – 10:00 PM CST | Lights Competition Judging |
| 10:00 PM CST | Fireworks Show |
| Saturday, June 11th | |
| 8:00 AM – 11:30 AM CST | Judging Lane Hours |
| 2:00 PM – 3:30 PM CST | Awards Ceremony |
For updates on the Shell Rotella SuperRigs competition, visit www.rotella.com/superrigs. Be sure to follow Shell Rotella on Facebook, Twitter and Instagram for additional updates and photos from the competition. Join the conversation using the hashtag #SuperRigs and #SuperRigs40.
The information contained herein is a summary of the Official Rules for the Shell Rotella SuperRigs truck competition, a full version of which can be found on www.rotella.com/superrigs.
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Media Contacts:
- Blair Hefty, Coyne PR, [email protected], (201) 927-5415
- Gabby Turck, Coyne PR, [email protected], (847) 990-0579
About Shell Lubricants
The term ‘Shell Lubricants’ collectively refers to the companies of Shell plc that are engaged in the lubricants business. Shell Lubricants companies lead the lubricants industry, supplying more than 13% of global lubricants volume. The companies manufacture and blend products for use in consumer, heavy industrial and commercial transport applications. The Shell Lubricants portfolio of top-quality brands includes Shell Rotella®, Pennzoil®, Quaker State®, FormulaShell®, Shell TELLUS®, Shell RIMULA®, Shell SPIRAX® and Jiffy Lube®.
ABOUT BRANSON LANDING
Branson Landing is a $435 million – 95-acre public/private project spanning 1.5 miles of waterfront on the beautiful Lake Taneycomo, adjacent to historic downtown Branson, owned and operated by HCW. Branson Landing is home to over 100 shops, restaurants, and attractions, as well as the Hilton Promenade Hotel and a $7.5 million water and fire spectacular, anchored by Bass Pro Shops and BELK. Visit bransonlanding.com for more information.
NO PURCHASE NECESSARY. The “Registration Period” starts at 8:00 AM Central Time (“CT”) on April 27, 2022 and ends at 12:00 PM CT on June 10, 2022 or once the first ninety-nine (99) Contestants have completed registration. The “People’s Choice Award Submission Period” starts at 8:00 AM CT on April 27, 2022 and ends at 3:00 PM CT on May 26, 2022. The “Judging Period” takes place on June 9 & 10, 2022 starting at 7:30 AM CT and ending at 5:00 PM CT and on June 11, 2022 starting at 7:30 AM CT and ending at 11:30 AM CT. Judging for the Best Lights Specialty Category takes place on June 10, 2022 starting at 8:00 PM CT and ending at 10:00 PM CT. The “Voting Period” starts at 8:00 AM CT on May 27, 2022 and ends at 3:00 PM CT on June 10, 2022. Open only to eligible individuals who: (i) are legal residents of and currently residing within the 50 US, DC, and Canada (excluding Quebec); (ii) are the age of majority in their state/province/territory of legal residence at time of registration; (iii) satisfy the Class 8 truck ownership or operation requirements set forth in the Official Rules; (iv) are a MyMilesMatter member; and (v) hold a current and valid Class A Commercial Driver’s License and Comprehensive General Liability Insurance. CLICK HERE FOR OFFICIAL RULES & COMPLETE DETAILS ask an onsite SuperRigs Team Member for a copy. Total ARV of all Prizes is $37,490.00 USD/$47,752.87 CAD. Potential winners are subject to determination of eligibility and verification by Sponsor or its authorized representative before any Prizes will be awarded. This Contest is subject to all applicable, federal, state/provincial/territorial and local laws and regulations. Void in Quebec & where prohibited. Sponsor: Pennzoil-Quaker State Company d/b/a SOPUS Products (US) / Shell Canada Products (Canada)